If you are always right, you aren’t challenging yourself enough.
In order to tell better stories, brands must actually be better stories.
Jonah Sachs “Three steps to better storytelling for brands”
Telling powerful stories calls for deeper authenticity from brands. But those proving their commitment to a more just and sustainable world are gaining more traction for their stories.
Another advantage of these stories is they can guide us into a deeper sense of our values, transforming our brands as we work to live up to our stories. This journey to deeper authenticity, incidentally, makes for great viral story fodder and has built sensational amounts of loyalty for brands such as Patagonia.
Perhaps, one day, Google’s algorithm will guarantee us all brand loyalty at the push of a button. Until then, the ancient art of storytelling offers our clearest path to success